Hello, this is Frederica.

It's taken me some years to start my own professional business, having taken time working within systems to learn my way around a new environment. I'm originally from Kenya, where I worked in marketing for many years, until I realised just how disempowering the whole marketing world is. I started feeling that the very ethos of the industry sits against what I believe and what I want to stand for. Around the same time Kenya was going through some political change with unrest, and it was not a safe time for me to be there with my children, so I decided to re-qualify over a few years, and see what I could turn my life into.